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That in itself is a lamentable reality: South African apartheid, a more literal black-and-white issue, became a global civil rights cause in the 1980s the subtle, complex, and all-too-real racial politics and biases since are more difficult to address, confront, and defeat. No fault of Die Antwoord of course, but the racial and social implications of various ethnic groups in and around South Africa was always going to lose much of its potential power and cachet away from home. But while this bait to intellectualize the project might carry more weight in the racial powderkeg of SA, it's confusing at best outside of it, requiring more footnotes than most will have time for. Also touched upon are the notions of racial confusion and an introduction to Zef culture, a sort of South African version of white trash. well look at me now!") and forceful rave-rap.
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It's catchy, clever, and funny- full of excellent deadpan jokes ("They said I was a fuckin' psycho.
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the world self-helpsims alongside superhero boasts alongside regular-guy humility. Ninja here works in and around aspirational hip-hop tropes and clichés, giving listeners me vs. It does all come together on "Enter the Ninja"- still a fantastic single- in part because it's an origin story.
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They're also captivating live, where the visual fakery of what they do isn't lost the simple challenge and central difficulty of their debut record, $O$- most of which was released as a free download last year- is to fully put across who or what Die Antwoord are when all you have to guide you through their world is recorded music. Ninja and Yo-Landi aren't just striking visual curiosities, either they're underrated MCs and pop personalities- much more talented on the mic than they're credited for.
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There was music in it, but it served only as a soundtrack to the band's off-the-charts personalities- you got leader and MC Ninja's testicles dancing in Pink Floyd shorts in slow motion, along with the first hints at fellow MC Yo-Landi Vi$$er's strident, low-rent toughness, which was eventually cited by David Fincher as a potential cinematic look for the femme-hero of The Girl With the Dragon Tattoo books. There was a full music video for their second single, "Enter the Ninja", but the first thing most of us were entranced by, the element that articulated and contextualized in some small way who DA were, was a promotional piece about the group called "Zef Side". Combining documentary elements with a surreal undercurrent, the clips were funny, confounding, and unique, the sort of thing that you forward to your friends and then do online detective work to learn more about what you're watching and sharing. Our introduction came last winter, when Boing Boing first posted a pair of their videos. Hell, when we first profiled the group, it was under the headline "Who the Hell Are Die Antwoord?" More likely, you first encountered them as a viral video, a meme, a performance art collective, a joke that left you searching for the punchline, or some combination of the above. Die Antwoord were always a group of musicians of course, but chances are you didn't first hear about them because of their music.